Q4 Wealth Review & Planning 

Hello Southwest Region Leaders and Associates,

As we approach year-end, it’s the perfect time to reflect, plan, and set yourself up for a strong start in 2026. Use this concise checklist to close out 2025 with purpose and launch the new year with clarity:

 Celebrate Wins
• Reflect on what went well this year—both financially and personally.

 Tax Readiness
• Schedule your final CPA meeting to review 2025 projections.
• Verify escrowed tax reserves will cover expected liabilities.
• Identify end-of-year strategies to reduce projected taxes.

 Strategic Investments
• Consider tax-deferred assets: real estate, businesses, syndications.
• Invest in tax-deducting opportunities such as oil and gas drilling funds.
• Purchase business assets at year-end instead of waiting until next year to fully expense them.
• Complete cost segregations for each property.

 Max Out Accounts
• HSA: $4,300 (individual) | $8,550 (family)
• 401(k): $23,500 (<50) + catch-up for 50+
• Roth IRA: $7,000 (<50) | $8,000 (50+)
• SEP/Traditional IRA: same as above

 Wealth Check-Up
• Update Net Worth & Cash Flow statements.
• Adjust Fair Market Values for accuracy.
• Ask: What worked? What didn’t? What’s next?

 Build Your 2026 Wealth GPS
• Define measurable cash-flow goals (passive or active).
• Begin Q1 wealth actions now in Q4.

 Legal & Entity Review
• Confirm trusts, wills, and entities are aligned with wealth and liability goals.

 Recharge for 2026
• Finish strong. Recalibrate. Relaunch boldly.

 Pro Tip: Take one actionable item from each section this week to start Q1 2026 strong and focused!

Re-Energizing Stalled Buyers 

Hi Southwest Region Leaders and Associates,
This week’s coaching tip is focused on re-energizing buyers who have stalled in their search — helping you turn hesitation into action and move them closer to their dream home!

Market Reality Check: Waiting Can Be More Expensive Than Acting

Many buyers assume holding off will save them money — but more often, the opposite is true. Home prices in high-demand markets rarely go down, and waiting even three to six months can mean paying thousands more. A small bump in interest rates — even just a quarter percent — can make a noticeable difference in a monthly payment. While hesitant buyers wait for the “right time,” others are already moving into the homes they wanted. The takeaway: the cost of waiting almost always outweighs the cost of taking action today. Guiding buyers to see this clearly is one of the greatest services you can offer.

Tactical Playbook: 5 Ways to Reignite Buyer Motivation

 Remind them what they’ve missed. Sometimes, the reality of a “lost opportunity” sparks the urgency they need.
 Lead with facts, not feelings. Share simple comparisons showing monthly payments at current rates versus if rates rise slightly.
 Redefine ‘perfect.’ Many buyers pause because they’re chasing perfection — help them see that the perfect home becomes perfect after they make it theirs.
 Provide structure and support. Weekly check-ins or tailored alerts help clients feel guided instead of pressured.
 Share wins. Real stories of buyers who acted decisively and gained equity can inspire others to do the same.

Action Challenge: The 72-Hour Buyer Reboot

Choose three inactive buyers this week and make it your goal to reconnect. Start with a personal call using a simple opener:

“I don’t want you to miss out — in the last couple of weeks, several homes in your range have sold. Let’s reconnect and create a plan so you’re ready when the right one appears.”

Follow up with a quick email comparing payments now vs. if rates rise slightly, to make the cost of waiting tangible. Then, offer a brief 20-minute strategy session — even over Zoom — focused on restoring their confidence, clarity, and momentum.

 Converting Leads That Went Cold 

Inspired by “Your Weekly Boost for a Winning Real Estate Week”

by Ken Goodfellow
Hi Southwest Region Leaders and Associates,
This week’s coaching tip is all about reconnecting with leads that have gone quiet — and turning them into your next opportunities!

 Mindset for the Week

Every real estate agent has a database of leads that once seemed promising but eventually went quiet. It’s easy to label them as “dead” and move on — but in most cases, those clients simply weren’t ready yet.

The top agents don’t see silence as rejection. They see it as opportunity delayed. Those same people still have dreams, goals, and needs — their timing just shifted.

When you adopt the mindset that a cold lead is a future client waiting for the right time, everything changes. You stop chasing and start nurturing — providing consistent, meaningful value that keeps you top of mind. When they’re ready, you’ll be the first call they make.

Tactical Tip

To revive a cold lead, reconnect them to something new and relevant using the 3-Point Revival Method:

 Acknowledge the time gap. Be real and human — “It’s been a while since we last connected…” lowers defenses and builds trust.
 Bring fresh value. Share a neighborhood update, a market shift, or a new opportunity that might reignite their interest.
 Make a low-pressure offer. Invite them to receive an updated market insight or have a short chat to see what’s changed.

You’re not pushing them into a decision — you’re reminding them that you’re still in their corner.

 Script of the Week

“Hi [Name], I was reviewing my client notes and realized it’s been a while since we last spoke about your plans. I thought of you because I just saw that a home in your neighborhood sold for [X% above asking / record price]. That sale could directly impact your property’s value, and I wanted to make sure you had the latest insights. Would you like me to send over my updated market report so you’ve got the most accurate picture when the time is right? What’s the best way — email or text?”

This simple script acknowledges the pause, brings value, and reopens the conversation — without pressure.

 Tool Spotlight

Your CRM already holds the answers — but only if you know how to use it strategically.

Create a “Rescue” Filter to identify your best revival opportunities. Include:

• Leads you haven’t contacted in 90–180 days
• Prospects who opened emails in the past but never replied
• People who recently liked or commented on your social posts but didn’t reach out

By treating this group as your revival zone, you’ll have a focused list of contacts to reconnect with each week — turning overlooked leads into new appointments.

 Quick Win Challenge

This week, pick 10 cold leads and apply the 3-Point Revival Method:
 Acknowledge the gap
 Add fresh value
 Make a low-pressure offer

Track your results and schedule a follow-up call with anyone who responds.
Your measurable goal: Book one new qualified appointment before the week ends.

Hello SW Region Leaders and Associates,

When’s the last time you Googled yourself? 
Or asked ChatGPT to tell you what it knows about you? (Careful… it might spill the tea! )

Here’s the deal: your online presence is working for you 24/7 — but only if it’s accurate and up to date. We’ve found that many agents have outdated info floating around, and some even have profiles sending clients to generic links that lead to… nowhere.

That means missed calls. Missed leads. Missed closings. 

 Your mission: Audit your online presence this week!

Here’s your checklist to keep clients finding YOU — not someone else:

• Phone number (still yours, right?)
• Email address
• Primary website
• Social media links

Places to check (and double-check):

• Your KW Marketing Profile (foundation for Command & your KW site)
• KW website
• Facebook + Facebook Business Page
• LinkedIn
• Instagram
• X (formerly Twitter)
• Homes.com
• Zillow
• Realtor.com
• Google Business Page

 Pro Tip: Even if you think you don’t have a profile somewhere — search your name + “real estate” in Google. You may find pages you didn’t know existed.

The longer you wait to clean up and update your info, the more future business you could be losing.

So grab your coffee , block 30 minutes , and make sure your clients can find you — fast.

 Your future closings will thank you. 

Hello SW Region Leaders and Associates,
The right tax strategy is a business growth strategy. You’ve worked hard to build a thriving real estate business—don’t leave money on the table come tax season.

Many agents miss out on legitimate deductions simply because no one ever gave them a clear, real-estate-specific list of what can be written off. That ends today.

We’ve created a downloadable Write-Off Checklist for Real Estate Agents, inspired by Alchemy of Money, so you can easily track expenses and save more of what you earn.

 Bonus: Smart Year-End Moves to Cut Your 2025 Tax Bill 

(These aren’t write-offs—they’re power moves!)

 Prepay Expenses – Pay for software, rent, or coaching before Dec 31 to lock in deductions now.

 Review Your Mileage Log – Make sure every showing, closing, and inspection is tracked (apps like MileIQ help!).

 Upgrade Your Tech Stack – A new phone, laptop, or camera = business tools that also reduce your tax bill.

 Invest in Professional Services – Strengthen your bookkeeping or get tax strategy support before year-end.

Disclaimer

 This information is for educational purposes only and does not constitute financial or tax advice. Please consult your accountant or tax preparer for guidance specific to your business.

Hello SW Region Leaders and Associates,

One small shift in the way you speak about a home can completely change how your clients connect with it.

$500K agents sell the house.
$2M agents sell the outcome. 

Your language matters. The way you describe a home creates an emotional connection — and that’s what truly moves clients.

See the examples in the graphics below.

Takeaway:
Clients aren’t just buying square footage — they’re buying a life.

 Try practicing this shift in your next client conversation and notice the difference it makes.

If you liked this tip, hit reply — we’d love to hear your thoughts! 

Credit: Inspired by Kara Moll on IG

How to Be the Only Realtor AI Recommends
(Before Your Competition Figures It Out)

Hello SW Region Leaders & Associates,
If you think you’re still marketing to humans first, you’re already two steps behind.

 AI search engines are running the show: ChatGPT, Perplexity, and now even Google’s AI results.

They’re deciding who shows up, who gets recommended, and who gets forgotten.

 If you’re not popping up when your future client types “best Realtor near me,” then someone else is.
 And they’re getting your listings.

Let’s make sure that never happens again.

 What Is AI Search?

It’s not Google 2.0. It’s a whole new way people are finding info (and that includes real estate agents).

AI search doesn’t give you a list of links anymore. It gives full-blown answers, recommends businesses, and suggests agents based on what it knows about them.

 If AI doesn’t know you, it’s recommending someone else.

 This isn’t coming soon. It’s happening NOW.

 Realtors Who Ignore AI Search Engines Are In For A Rude Awakening!

If you want:
 More listings
 More inbound calls
 More “I found you online” leads
 Less cold-calling and begging for business

…you have no choice. You must show up in AI searches.

It’s not about being “good enough.”
It’s about being the only name AI knows to recommend.

 5 Steps to Get on AI’s Radar

 Daily Content = Daily Clients in the AI Era

The agents winning in the AI era post like real people, not robots. Daily content can include:

• Local market updates
• Quick tips for buyers and sellers
• Short how-to posts

 Pro Tip: Every time a client asks you a question this week, turn it into a blog post. AI will index it, summarize it, and start treating you like the expert you are.

 Be Seen, Be Heard, Be Ranked

Video isn’t optional anymore. It’s mandatory, across ALL platforms!

AI reads your captions, listens to your words, and ranks you higher if you’re consistent.

 Pro Tip: Use an AI-powered video editor like the Captions App so your videos are fully readable. Silent videos = invisible to AI.

 Traditional SEO is Dead

Keyword stuffing is dead. AI is smarter than that.

 What works now:

• Long-tail & local keywords that sound real (“first-time buyer in Orlando”)
• Linking to legit sources (gov’t stats, trusted sites)
• Speaking with confidence like the authority you are

 Pro Tip: Rewrite your bio like you’re answering:
“Why should AI bet on YOU instead of anyone else?”

 Feed AI Your Story

If AI doesn’t have clear, credible data about you, then it’s skipping right past you.

Here’s how to fix that:

• Upload blogs and bios to sites that train AI (Bing directly impacts ChatGPT Search)
• Set up automations to push your newest listings + reviews to AI platforms
• Create your own branded AI chatbot (yes—you can literally have a bot selling you 24/7)

AI Trusts What People Trust

Credibility is everything now. AI boosts names it sees quoted, shared, and cited.

 Ways to build trust:

• Get quoted in the local news
• Be a guest on podcasts
• Swap backlinks with trusted local businesses (photographers, lenders, stagers)

 Pro Tip: Even 3–5 solid citations can rocket you up in AI’s “trusted recommendations.”

The Bottom Line: You’re Either Discoverable or Disposable

In 2025, being invisible to AI = being invisible to clients.

 The choice is simple: Be discoverable or be disposable.

 If you liked this, hit reply—we’d love to hear your thoughts!

Hello SW Region Leaders & Associates,

We’re excited to share a free Zestimate Explainer Guide from Krys Benyamein — designed to help agents spark conversations and capture more leads.

This quick guide walks you through:
 What Zestimates actually get right
 Where they completely miss the mark
 How homeowners can truly understand their home’s value — by talking to a real agent

To make implementation simple, we’ve also included:
 A ready-to-post social media carousel
 Suggested caption text
 An email template you can send directly to your list

 Download everything here:

Zestimate Guide
Social Carousel
Email & Caption

P.S. If you find this resource valuable, just hit Reply — we’d love to hear your feedback! 

Hello SW Region Leaders & Associates,

Exciting news! Keller Williams agents now have FREE access to Google Gemini Pro AI, the latest and most advanced AI assistant from Google — built on Gemini 2.5.

 What is Gemini Pro?
Google’s powerful AI assistant offers lightning-fast responses and advanced tools integrated across Google Workspace apps like Docs, Gmail, and Sheets. It supports long documents and multimodal inputs like text, images, and PDFs — perfect for busy real estate professionals.

 Why It Matters for KW Agents:
With your @kw.com Google Workspace account, you get immediate access—no extra logins required. Gemini Pro helps you:

• Create compelling listing descriptions
• Build showing schedules
• Generate market reports
• Write client emails and social media posts
• Get instant marketing ideas

 What Gemini Pro Unlocks:

• Seamless integration with Google Workspace
• Real-time help inside Docs, Gmail, and Sheets
• Priority response speed for faster results
• Advanced AI tools for code, PDF, and image analysis
• FREE for all KW agents with Workspace accounts

 How to Use It Now:

• Visit gemini.google.com
• Log in using your @kw.com email
• Start typing prompts for any real estate-related task
• Or open a Google Doc and click the Gemini + button to get started

BONUS TIP: Upload PDFs, images, and spreadsheets directly to analyze client presentations, comps, and more!

Important:
We don’t know how long this Pro version will be free, so take advantage of it today and start boosting your business with AI-powered assistance!

If you have questions or need help accessing Gemini Pro, feel free to reply to this email or reach out to your Regional Tech Trainers.

 Accelerate Your Growth: Interview a Millionaire

Hello SW Region Leaders and Associates,

Are you interested in accelerating your growth to reach your goals faster?
Excellent! We’re now going to discuss a way to do just that and to get you even more inspired.

A proven way to expand your mind, and to think bigger, is to talk to and be around more people who have achieved a level of success that you admire and may inspire you—people that you view as more successful in business than you, such as a millionaire (or even a billionaire if you really want to be bold!).

The great news is they can be in any business or industry, and what is amazing is how much you can learn from them, and how willing they are to share their secrets with you when you are willing to just ask.

 Here’s the process to get started:

 1. Call the successful person you would like to talk with and ask them if you could schedule a time to meet to ask them some questions about how they became so successful. You could mention that you admire what they’ve done and you feel that what you would learn from them would help you to grow personally and professionally in your business.

 2. Be prepared with your questions when you call to schedule a time to speak with them, because it’s possible that since you actually reached them, they may have 20–30 minutes to speak with you right then and might offer that option. As you already know, successful people often like to get things done, rather than put them off, which provides you with that possibility. Be prepared!

 3.  If you have difficulty identifying a successful person to speak with, ask your Team Leader, Operating Partner, Regional Director, a fellow associate, or anyone else you know who they know that’s successful that you can contact to speak with. Get their permission when they give you their contact information to be able to mention that they referred them to you.

 Here is a list of suggested questions to ask:

 What do you do for a living? How did you get started in this business?
 What have been your biggest challenges getting to where you are today?
 What process did you use to overcome your challenges along the way to create your success?
 What one word would you use to describe yourself that you believe has contributed the most to your success? What makes you say that?
 What is the most important thing in your life? What’s important about that? When did you first realize this? How has this influenced your life decisions?
 What would you say is your greatest fear? What do you think makes it that way?
 What has been your greatest accomplishment thus far in life? What makes it significant to you? What did you do? How did that make you feel?
 What advice would you give to someone like me if your intention is to help them be more successful in their business and in their life?
 If there was something you feel you would have done differently in your business or life, what would that be? What makes you feel that way?
 What gives you the most satisfaction in life? What makes it so satisfying?
 Who are the 3 people in your life who have had the most impact on who you are today? What is it about them that causes you to feel that way? How have they influenced who you are and what you have done in your life?
 What is the name of the best book you’ve ever read? What makes it the best book? What way did it influence your life?
 Do you have any last thoughts you would like to share with me that we haven’t discussed?

Thank you for being so generous with your time today. I really appreciate your time and want you to know this has been extremely insightful. I promise I will pay it forward when someone asks me for my input and assistance in the future.

*Special thanks to MAPS Coaching for this impactful tip.

 If you liked this, hit reply—we’d love to hear your thoughts!