A Coaching Tip from Your Region!
Hey Southwest Region!
Most agents who learn about the ZMA strategy say they’ll try it “sometime.”
Amy didn’t.
She sent 10 messages that same day.
Within minutes, the conversations started rolling in.
Real Example in Action
Here’s how to do it today:
Step 1: Pull 10 to 25 contacts
SOI, past clients, sphere, sellers. Anyone with a phone number or address.
Step 2: Pull their home value
Use Zillow. Look up their address. Capture the current estimate and the equity shift since purchase.
Step 3: Send the message immediately
Personalize it with their address and numbers. No overthinking. No delay.
This is the rule that changes everything:
Send it from your personal phone or personal email.
Not your CRM. Not automation. Not “later.”
Real message. Real person. Real opportunity.
You don’t need a bigger list.
You don’t need a new system.
You need to start with 10 texts today.
Credit: Inspired by Jimmy Mackin, real estate marketing strategist.
A Coaching Tip from Your Region!
Hey Southwest Region!
Build Your Visibility: Be Seen to Be Chosen
Most agents are not struggling because of skill. They are struggling because they are not consistently seen. If people do not recognize your name or associate you with real estate, you may not be top-of-mind when opportunities come up.
The agents who stay visible are often the ones who stay top-of-mind when business opportunities arise.
- Own Your Neighborhood List
- Create a list of 50 to 100 homeowners in one area and start consistent outreach. Familiarity builds trust over time.
- Google Presence Check
- Search your name online and review what clients see. Clean up and align your profiles so you look credible and easy to contact.
- Top-of-Mind Text Strategy
- Send 5 to 10 simple, non-sales texts daily to check in or connect. Small touches keep you present without feeling transactional.
- Branded Daily Habit
- Choose one daily activity that keeps your name in front of others. Consistency builds recognition over time.
- Personal Brand Touchpoint
- Reach out to 5 people daily with something personal. Real relationships create long-term business opportunities.
The agents who stay visible are often the ones who stay top-of-mind when business opportunities arise.
Credit: Rich Rector’s Weekly Insights.
A Coaching Tip from Your Region!
Hey Southwest Region!
Many agents overlook one of the simplest marketing tools they already have: their Instagram bio.
One common mistake is failing to clearly show experience or results. Consumers often make quick decisions based on the credibility signals they see in just seconds.
If you have years in the business, say it. If you have strong production, show it. Either way, make it easy for clients to understand why they should trust you.
Instead of generic phrases like “Top Producer” or “Real Estate Agent,” consider adding specific, clear positioning such as:
- Helping families move for 12+ years
- 300+ homes sold
- Trusted local expert in your market
Creative Ways to Highlight Your Experience
Instead of saying “licensed for 17 years,” make it more engaging and memorable.
Kristen phrased it perfectly in her bio:
“Making real estate fun for 17+ years.”
It feels much stronger and more personal than simply saying “licensed for 17 years.”
Here are a few more creative examples you can use or customize:
- Helping people move for 12 years (and still love it)
- 15 years of keys, contracts, and caffeine
- Turning houses into homes for 10 years
- 17+ years in real estate and still explaining what escrow means
- Selling homes since flip phones were a thing (15 years)
The goal is not perfection. The goal is to make your experience clear, memorable, and relatable.
If You Don’t Have Years, Flaunt Your Wins
If you do not have years of experience yet, highlight your results instead.
Focus on measurable results that show your value, such as:
- 300+ homes sold
- Helping 200+ families move with confidence
- Closing 40+ transactions each year
- Trusted local expert in your market
This is another way to showcase your experience, not through years, but through results.
Take a look at how Marie Lee from Tennessee highlights this in her IG bio:
Even small updates can shift perception. Clients are more likely to choose the agent who communicates experience and results clearly.
Your bio is not just a label. It is a first impression.
Small tweaks create big impact.
Review your Instagram bio today and make sure it reflects the value you bring.
Credit: The Broke Agent, BAM
A Coaching Tip from Your Region!
Hey Southwest Region!
The Next 90 Days: What Matters Most!
The results you create over the next 90 days will come from the actions you prioritize today. Staying focused on the right activities can create stronger momentum, better client experiences, and more opportunities.
1. Pre-Qualify Your Time and Energy
Be selective about where you invest your time. Focus on serious clients and opportunities that are more likely to convert.
2. Fewer Conversations, Better Conversations
Success is not just about volume. It is about having more intentional, higher-quality conversations that lead to real decisions.
3. Educate More Than You Sell
Clients respond best to agents who guide and inform rather than push. Position yourself as a trusted advisor.
4. Anticipate Objections Before They Happen
Understanding common client concerns allows you to address hesitation early and guide conversations more effectively.
5. Make Decision-Making Easier for Clients
Simplify options, provide clear data, and guide next steps so clients can move forward with confidence.
Small shifts in focus today can create big results in the next 90 days.
Credit: Rich Rector’s Weekly Insights.
A Coaching Tip from Your Region!
Hey Southwest Region!
Your buyers are Googling this right now… are you the one showing up with the answers?
It’s not better photos.
It’s not fancier Reels.
It’s not even posting more often.
It’s answering the questions buyers are already searching for… the ones they’re sometimes too hesitant to ask out loud.
Here are 5 questions every buyer wants answered:
“How much house can I actually afford?”
They’re concerned about overextending. Guide them with realistic budgeting and the 28/36 rule.
“What neighborhoods should I even be looking at?”
They feel overwhelmed by options. Simplify the decision with clear comparisons and your process.
“What could go wrong during inspection?”
They’ve heard the horror stories. Help them understand red flags vs. negotiable items.
“How do you make your offer stand out without overpaying?”
They want to compete while staying protected. Share smart strategies that don’t require unnecessary risk.
“How long does this actually take?”
They’re trying to plan their next steps. Walk them through a realistic timeline from search to keys.
Coaching Moment This Week:
Pick ONE question from the list above. Create ONE post that answers it.
Answer it like you’re sitting across from someone at coffee. Consistently showing up with helpful answers builds trust before the first conversation even happens.
P.S. The best part? This doesn’t feel salesy…because it isn’t. You’re just being genuinely helpful. And that’s what turns followers into clients.
Credit: The Simple Agent
A Coaching Tip from Your Region!
Hey Southwest Region!
You don’t need to post every day to stay consistent this month.
You just need a simple plan that works.
March is when people start getting back out again, exploring neighborhoods, visiting open houses, and planning moves. That means your content should shift too.
Here are 3 easy content ideas for March:
1. Lean into spring lifestyle
Share what’s happening in your city. Think farmers markets, patios reopening, spring events, and weekend spots.
2. Highlight local businesses
Feature coffee shops, restaurants, or local events. Don’t forget to tag the businesses so they can share your post too.
3. Use quick B-roll videos
Simple clips go a long way. Capture moments like driving through neighborhoods, grabbing coffee, or walking into a listing. Add a quick hook and post it.
You don’t need perfect graphics, just posts that connect with people and show what life looks like in your area.
Keep it simple and stay consistent.
A Coaching Tip from Your Region!
Hey Southwest Region!
Many buyers and sellers hit a pause in late February, unsure when to make a move. As real estate professionals, we can show the way by taking proactive steps.
Here are 5 tactical moves to capture the spring market early:
1. Identify “Stagnant Inventory” Opportunities
Find homes in your area that have been on the market 45+ days. Reach out to buyers with a “Value Play” pitch. Sellers may now be more willing to cover closing costs or buy down interest rates, turning a “stale” listing into a strategic win.
2. Host a “Lifestyle Transition” Webinar
Move away from “How to Buy/Sell” and focus on the “Why.” Host a short session on topics like upsizing, changing lifestyles, or managing a simultaneous buy-and-sell without the stress of being unhoused.
3. Send a “Notice of Value” Postcard
Skip the usual “Just Listed” message. Instead, send a card showing real demand, including how many qualified buyers are looking on a specific street, in a neighborhood, or within a school district. Real demand creates real urgency.
4. Talk with Small-Scale Investors
Reach out to landlords considering their next move as the rental market stabilizes. Discuss selling, reinvesting, or using a 1031 exchange to defer taxes while moving into a new property. A clear, simple plan can open new opportunities.
5. Share Street-Level Value Updates
When a home sells at a strong price, notify nearby homeowners. A “Value Alert” showing how one sale just shifted their net worth can spark curiosity, even among owners who weren’t thinking about selling.
Small, consistent actions can create momentum and meaningful conversations in your market.
Source: Rich Rector’s OP Weekly Insights