Hello SW Region Leaders & Associates,

This week’s coaching tip is inspired by an example shared by Byron Lazine and focuses on a small shift that can completely change your conversations with sellers and prospects.

Stop Defaulting to “I’m Just Following Up”

Instead of using “just following up” as your opener, shift your approach to be more intentional and value-driven.

Here’s an example of what to say when calling an expired:

“I don’t know if you’ve seen this, but nationally, single-family inventory just went net negative. We’re seeing that same trend here locally. Sellers on the market right now have more leverage than when your home was listed before.

If that leverage could get you closer to your number, would it make sense to go back on the market in the next 30 days?”

This Week’s Challenge

Before your next follow-up call, text, or email, replace “I’m just following up” with the three-step formula above and see how the conversation changes.

Hello SW Region Leaders & Associates,

One of the biggest challenges agents face with video marketing isn’t creating the video itself. It’s deciding what to talk about.

The good news? You don’t need to reinvent the wheel.

Some of the most successful real estate videos focus on local knowledge, community insights, growth trends, and lifestyle topics that potential buyers and sellers are already searching for online.

Whether you’re creating YouTube videos, Instagram Reels, Facebook content, or short-form videos, these ideas can help you showcase your expertise, position yourself as a local resource, and stay consistent with your content strategy.

Below are 12 video ideas you can customize for your market and start creating this week:

 12 Video Ideas to Inspire Your Next Post

• These {CITY/AREA} Suburbs Are About to EXPLODE in {YEAR}
• {CITY/AREA}’s ${PROJECT VALUE} Makeover: {NUMBER} Projects No One Is Talking About!
• I’ve Lived in {CITY/AREA} for Almost a Decade… My Honest Thoughts
• NEWEST Developments Coming to {CITY/AREA} Airport
• The Most Underrated Area of {CITY/AREA} Explained ({NEIGHBORHOOD/AREA})
• These {NUMBER} Projects Will Transform {CITY/AREA} Forever
• {NUMBER} Reasons Why I Love Living in {CITY/AREA} in {YEAR}
• {CITY/AREA}’s Insane Mega Projects That Will Transform the Region
• Why People Are Moving to {CITY/AREA} (Amazing Homes for Less)
• Why People Are Quietly Leaving {CITY/AREA} for {CITY/AREA}
• The Real Reason This Area of {CITY/AREA} Is Becoming Popular Again
• If I Were Moving to {CITY/AREA} in {YEAR}, Here’s Where I’d Start Looking

 Coaching Takeaway: Choose one topic from this list, personalize it for your market, and record it this week. Don’t overthink it. The agents who consistently create content are often the ones who stay top of mind.

Hello SW Region Leaders & Associates,

This week’s Coaching Resource introduces a simple but powerful self-assessment tool designed to help you evaluate and strengthen your client experience from first conversation to closing.

The Buyer and Seller Value Wheels break the real estate process into 10 clear stages so you can quickly identify where your strengths are and where clients may be experiencing gaps.

Before you use it, here’s how to get the most value from this exercise:

• Rate each stage honestly from 1 (needs work) to 10 (exceptional)
• Focus on the client experience, not just task completion
• Identify where low scores may be impacting consistency or communication
• Choose one area to improve this week

Use this resource as a guide to evaluate your current process and set intentional growth goals.

Small gaps in your process create big gaps in your client experience.
Improving one stage can elevate the entire journey.

Clarity creates confidence. Confidence creates momentum.

Use this resource this week to strengthen how you deliver value across every stage of the client experience.

Hello SW Region Leaders & Associates,

This week’s Coaching Resource is built to help you create more clarity, structure, and confidence in every client conversation.

Before you use it, a few quick reminders:

• Use it early to set clear expectations
• Make it your own so it sounds natural when you say it
• Focus on clarity, not perfection
• Slow the conversation down so clients can process and respond

Use this script as a guide in your next client conversation.

 The Leadership & Clarity Conversation

Hi [Name], I wanted to take a few minutes to walk you through what this process could look like for you and make sure everything feels clear from the start.

What I’ve found is that when clients understand what’s ahead and what to expect, the process feels smoother and decisions become much easier to make.

Based on what you’ve shared so far, my goal is to help remove any guesswork and keep things moving without unnecessary delays.

One thing that sets my process apart is that I stay ahead of potential challenges and communicate early, so nothing catches you off guard.

I also like to look at the bigger picture—not just the next step—but how this decision supports your long-term goals and timing.

From here, the best next step would be to take a closer look at your options and build a simple plan that keeps everything organized and predictable.

Would it make sense to set aside a few minutes to go through that together?

Stay focused and lead with clarity.

Clarity creates confidence. Confidence creates momentum.

Use this resource this week to strengthen how you lead client conversations and elevate the experience you deliver.
If this tip helps, feel free to hit reply. We’d love your thoughts. 

Credit: Adapted from Rich Rector’s OP Weekly Insights

Hey Southwest Region!

Most agents who learn about the ZMA strategy say they’ll try it “sometime.”

Amy didn’t.

She sent 10 messages that same day.

Within minutes, the conversations started rolling in.

 Real Example in Action

Here’s how to do it today:

Step 1: Pull 10 to 25 contacts
SOI, past clients, sphere, sellers. Anyone with a phone number or address.

Step 2: Pull their home value
Use Zillow. Look up their address. Capture the current estimate and the equity shift since purchase.

Step 3: Send the message immediately
Personalize it with their address and numbers. No overthinking. No delay.

This is the rule that changes everything:

Send it from your personal phone or personal email.

Not your CRM. Not automation. Not “later.”

Real message. Real person. Real opportunity.

You don’t need a bigger list.
You don’t need a new system.
You need to start with 10 texts today.

Credit: Inspired by Jimmy Mackin, real estate marketing strategist.

Hey Southwest Region!

Build Your Visibility: Be Seen to Be Chosen

Most agents are not struggling because of skill. They are struggling because they are not consistently seen. If people do not recognize your name or associate you with real estate, you may not be top-of-mind when opportunities come up.

The agents who stay visible are often the ones who stay top-of-mind when business opportunities arise.

1. Own Your Neighborhood List
   • Create a list of 50 to 100 homeowners in one area and start consistent outreach. Familiarity builds trust over time.
2. Google Presence Check
   • Search your name online and review what clients see. Clean up and align your profiles so you look credible and easy to contact.
3. Top-of-Mind Text Strategy
   • Send 5 to 10 simple, non-sales texts daily to check in or connect. Small touches keep you present without feeling transactional.
4.  Branded Daily Habit
   • Choose one daily activity that keeps your name in front of others. Consistency builds recognition over time.
5. Personal Brand Touchpoint
   • Reach out to 5 people daily with something personal. Real relationships create long-term business opportunities.

The agents who stay visible are often the ones who stay top-of-mind when business opportunities arise.

Credit: Rich Rector’s Weekly Insights.

Hey Southwest Region!

Many agents overlook one of the simplest marketing tools they already have: their Instagram bio.

One common mistake is failing to clearly show experience or results. Consumers often make quick decisions based on the credibility signals they see in just seconds.

If you have years in the business, say it. If you have strong production, show it. Either way, make it easy for clients to understand why they should trust you.

Instead of generic phrases like “Top Producer” or “Real Estate Agent,” consider adding specific, clear positioning such as:

• Helping families move for 12+ years
• 300+ homes sold
• Trusted local expert in your market

Creative Ways to Highlight Your Experience
Instead of saying “licensed for 17 years,” make it more engaging and memorable.

Kristen phrased it perfectly in her bio:

“Making real estate fun for 17+ years.”

It feels much stronger and more personal than simply saying “licensed for 17 years.”

Here are a few more creative examples you can use or customize:

• Helping people move for 12 years (and still love it)
• 15 years of keys, contracts, and caffeine
• Turning houses into homes for 10 years
• 17+ years in real estate and still explaining what escrow means
• Selling homes since flip phones were a thing (15 years)

The goal is not perfection. The goal is to make your experience clear, memorable, and relatable.

If You Don’t Have Years, Flaunt Your Wins

If you do not have years of experience yet, highlight your results instead.

Focus on measurable results that show your value, such as:

• 300+ homes sold
• Helping 200+ families move with confidence
• Closing 40+ transactions each year
• Trusted local expert in your market

This is another way to showcase your experience, not through years, but through results.

Take a look at how Marie Lee from Tennessee highlights this in her IG bio:

Even small updates can shift perception. Clients are more likely to choose the agent who communicates experience and results clearly.

Your bio is not just a label. It is a first impression.

Small tweaks create big impact.

Review your Instagram bio today and make sure it reflects the value you bring.

Credit: The Broke Agent, BAM