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Spring isn’t just for cleaning closets and garages — it’s the perfect time to dust off your database and turn it into a revenue-generating machine.
At Keller Williams, we say it often and we mean it: Your database is your business.
Here’s your spring cleaning checklist to refresh, refocus, and reignite your pipeline:
1. Build or Revisit Your Contact List
Whether you’re starting from scratch or pulling contacts from Command, your phone, or spreadsheets—make sure it’s all in one place and ready to work for you.
Group your contacts by how they know you: SOI, VIPs, past clients, leads, referrals, vendors, etc. This allows for targeted follow-ups that are actually relevant.
Missing birthdays, addresses, or contact preferences? Use this season to reconnect and fill the gaps. Pro tip: Ask about their real estate plans for the year—you’ll be surprised how many are thinking about buying or selling.
Put everyone on a plan that makes sense. Use tools like Neighborhood Nurture, Birthday SmartPlans, and Quarterly Calls to stay top of mind and show you care.
Every call should end with a next step. It’s not about blasting through your list—it’s about building meaningful relationships and creating future business.
Spring cleaning your database = spring growing your business.
Let us know if you want to hop on a quick Zoom to walk through your database together, or if you’re ready to dive into Command and start segmenting, tagging, and setting up SmartPlans.
Let’s make this the season of growth and great conversations!
If you liked this, hit reply—we’d love to hear your thoughts!
Elevate Your Buyer Consultations with an Equity Calculator
Help buyers see the long-term value of homeownership by incorporating an Equity Calculator into your consultations! This tool allows buyers to visualize how their equity can grow over time, making homeownership feel like an investment rather than just a purchase.
How to Use It:
Input the estimated home price, down payment, and loan details. Show projected equity growth over 5, 10, or 15 years. Discuss how equity can be leveraged for future moves or investments.
By providing this insight, you position yourself as a knowledgeable advisor, build buyer confidence, and reinforce the value of working with you.
Your SW Regional Leadership Team is at Family Reunion 2025, gathering powerful insights to help you think bigger, take action, and achieve more. Here are their top Ahas:
RAQUEL’S AHAs Never underestimate the importance of small steps. Success is built on consistent daily actions. People at the bottom compete. People at the top collaborate. Growth happens when you build relationships, not rivalries. What is failing? Not getting what you want… YET. Every challenge is a stepping stone toward your ultimate goal.
MATT’S AHAs Not all contacts in your database are the same. Identify and segment your VIP circle to build deeper relationships. Regularly check in with team members about their goals and dreams. Great leaders support the people behind the numbers. Start before you’re ready—because ready is a lie. The most successful agents push past fear and take action.
JIMMY’S AHAs “You can think your way out of fear.” – Gary Keller. 80% of your mind is thoughts, only 10% is emotion—control your mindset. Create 10 touches to contacts for events. People love to be invited—even if they don’t attend, the invitation matters. “Automation is to your time what compounding interest is to your money.” – Rory Vaden. Leverage systems to maximize efficiency. Bonus: Recruits have all mentioned that no one shares market data like Keller Williams. Use this to your advantage—be the expert clients trust!
These aren’t just ideas—they’re actionable steps to elevate your business in 2025.
Which insight resonates most with you? Hit reply and let us know!
We’re excited to bring you another edition of the Southwest Spotlight Digital Magazine! This month’s newsletter is filled with updates, highlights, and resources designed to keep you informed and inspired as you build and thrive in your real estate journey.
Here’s what’s inside:
🚀 Your Region in Action: Our Southwest Region leaders, Michaelann Byerly and Raquel Percival, have been on the move, visiting Market Centers across the region! ✨
🏆 Achievements Worth Celebrating: Celebrate the outstanding accomplishments of our region’s top performers and community leaders. Their achievements and contributions showcase the strength and unity of our KW family.
🎉 Welcome New Associates: Let’s give a big welcome to the newest members of the KW Southwest family! We’re excited to have these talented individuals join us and look forward to watching their success stories unfold.
💬 Why Keller Williams?: Hear from Rob Castro of Keller Williams VIP about why KW was the best decision for his career!
💡 Tech Tip Spotlight: Unlock the full potential of KW technology! Check out this month’s featured tech tip to streamline your processes and boost your productivity.
📅 Upcoming Regional Training and Events: Don’t miss these opportunities to elevate your skills, connect with peers, and stay ahead in the industry. Let’s keep learning and growing together!
✨ Thank you for being a part of what makes the KW Southwest Region extraordinary. Let’s keep the momentum going!
Some say Family Reunion is the one event they can’t afford to miss every year. For many associates, yearly attendance is all about meeting new people, expanding networks, unlocking partnerships, and building a solid referral base.
Others attend FR for fresh market insights and new strategies to level up their businesses. And then there are those who go to experience life-changing stories from world-renowned keynote speakers. Whatever their reason for attending, nearly everyone agrees Family Reunion is a chance to get energized and inspired, and to learn alongside thousands of the industry’s most driven agents. FR is a game-changer if you want to shift your mindset and grow.
But don’t just take our word for it – hear what Family Reunion means to agents and leaders who’ve experienced it firsthand.
1. A Game-Changing Event for Every Agent
Family Reunion isn’t just for top producers or big names. (Though, you’ll find them headlining some of our most-coveted business-building panels.) Whether you’re new to real estate or an industry veteran, the annual event is for anyone who aspires to be the best in their field and achieve more in their business.
“I’m blown away by how much I’ve learned. I’m getting ready to do a recap with my coach for our office, and it feels like I’ve been handed GOLD.” – First-time Family Reunion attendee, Collegeville, Keller Williams Greater PA Region
“You can network with people and forecast what’s coming up in the market. [You get to] be with everyone from your office and have a good time!” – Keller Williams Associate and Family Reunion 2024 attendee
From market updates, researched-backed economic forecasts, and story after success story, you’ll find everything you need at Family Reunion to make an immediate impact.
2. Shift Your Mindset, Find Your Focus
Annual attendance at FR is a non-negotiable for thousands of KW associates. Agents return each year because they know FR is the event that keeps them and their business fresh, sharp, and thriving. Whether you hone in on marketing, master a new system, or build a stronger team, FR breakouts, and mainstage sessions will help you shift your mindset so that you walk away with a renewed commitment to growing and succeeding all year long.
Is lead generation your focus for 2025? Maybe you need tips for better time-blocking or data-driven forecasts so you can plan for what’s ahead. Whatever your focus for this year, Family Reunion is packed with dynamic presentations that offer something for everyone. “The energy at Family Reunion is unmatched. It’s the perfect place to refocus, set new goals, and gain new strategies that will carry you through the next year.” – Ben Tilbury, Agent, Keller Williams Realty – Central Coast
3. Get Inspired with Epic Keynote Speakers
With inspiring keynote speakers and targeted breakout sessions, Family Reunion is designed to bring you insight and information you can use now and throughout your career. This year, we’re thrilled to have Jamie Kern Lima, founder of IT Cosmetics and a trailblazer in the beauty industry, as our inspirational keynote speaker. Known for her resilience and entrepreneurial spirit, Jamie will share powerful insights on leadership, perseverance, and how to turn your vision into reality. Her story of overcoming challenges and building a billion-dollar business will inspire you to push past your limitations and unlock your full potential.
Looking for that extra executive-level boost? The CEO Summit is absolutely where you’ll want to be. In this exclusive FR experience, you’ll join Gary Keller and KW leaders in conversation with engaging keynote speakers who will open your mind to transformative ideas and inspire you to think big.
4. Existing and Aspiring Teams: Elevating and Expanding
Your next partner could be waiting for you at FR. Just ask Mike Zinicola and Greg Erlanger. In 2008, Mike and Greg attended Family Reunion as individual business owners, each focused on growing their own operations. But after hearing from a top producer who had achieved $150 million in sales, they. Both realized their goals were too small. The breakout session inspired them to combine their strengths and build a team. Today, the EZ Sales Team has expanded to 83 agents across Cleveland, Cincinnati, and Columbus, and as Mike recalls, the decision to join forces started right there at Family Reunion.
“We realized walking back from that breakout session that if we put our talents together… we [would] become an unfair advantage in the marketplace. That day at Family Reunion pretty much changed my life because it gave me some tools that I never thought of before. And because of that, we were able to put the EZ Sales Team together.” – Mike Zinicola, Realtor/Team Leader for the EZ Sales Team at Keller Williams Realty
Family Reunion isn’t just about collecting new ideas – it’s also about shifting your mindset, scaling your operations, and pushing yourself to achieve more than you ever imagined.
5. Networking and Building Long-Term Relationships
One of the biggest perks of Family Reunion? Networking. With over 170,000 agents worldwide, Keller Williams associates have access to one of the largest and most powerful networks of real estate professionals. Whether you’re looking for new partners, referral sources, or someone to brainstorm with, the in-person connections you make at Family Reunion are invaluable.
“I’ve been to Family Reunion 23 times, and it just gets better every year. The energy, the speakers, the connections—it’s unmatched … Family Reunion is where I find the inspiration and tools to keep improving. I wouldn’t miss it for the world.” – Terese Brittingham, Operating Principal, Keller Williams Realty Group and Team Lead at the Terese Brittingham & Thomas McCouch Team
“The networking here is unbelievable. Whether you’re just starting out or you’re a top producer, you’ll find people who are just as driven as you and willing to share their knowledge.” – George Kelly, Regional Tech Trainer, Greater PA Region
With attendees from coast to coast and across the globe, this one-of-a-kind event offers opportunities to establish lasting relationships and nurture potential partnerships.
6. Staying on Top of New Tech & Industry Trends
FR Exhibit Hall: Its Own Experience!
At Family Reunion, the exhibit hall is where real estate challenges meet real-world solutions. With hands-on learning demos from KW Tech and KW Labs, it’s the perfect spot to discover new platforms and products that can boost your efficiency and production. You can also visit with representatives from KW Communities and vendors from across the industry who offer everything you need to stay ahead in the ever-evolving real estate landscape.
Breakout Sessions: Dive Deeper into Key Topics
In addition to the exhibit hall, Family Reunion offers an all-access pass to a wide range of breakout sessions that dive deep into topics across the real estate spectrum. Whether you’re looking to refine your marketing strategies, master time management, or learn the latest in KW Command and technology, breakouts have something for everyone. Expect to walk away with practical insights you can implement immediately, from lead generation and conversion techniques to strategies for marketing, branding, and closing the deal. With sessions on everything from financials to leadership, you’ll leave with fresh ideas to take your business to the next level.
“If you’re not at Family Reunion, you’re missing out. This is the one event where you can get everything you need to supercharge your business for the next year.” – George Kelly, Regional Tech Trainer, Greater PA Region“It’s my first Family Reunion. I came out here to make my PC [Productivity Coach] program stronger, learn how to build our team even better, and keep our productivity going up.” – Nathaniel Rottmayer, Productivity Coach & Market Center Tech Trainer, Collegeville, Keller Williams Greater PA Region
7. Level Up Your Leadership
In addition to all the business systems, Family Reunion also focuses on leadership, culture, and team building – essential elements for growth at every stage of your career. You’ll get practical ideas for improving your leadership skills and building a supportive, high-performance team. With top industry leaders sharing their best practices and networking opportunities around every corner, you’ll leave feeling inspired and ready to take your business to new heights.
“You don’t just meet other agents at Family Reunion, you meet true partners. It’s all about building long-lasting relationships that fuel each other’s success.” – Mary Cheatham King, Owner & Lead Broker of Mary Cheatham King Real Estate, Operating Principal, Crystal Coast, N.C.
Michaelann, your Regional Director, had a coaching call today with one of her MAPS Coaches, Kara Moll, and reviewed some powerful strategies for success in today’s real estate market. She’s thrilled to share these tips with you!
Tip #1: Focus on Conversations, Not Transactions The market may ebb and flow, but building relationships is timeless. Start meaningful conversations by asking:
“What’s important to you about real estate this year?” This approach, inspired by author Phil M. Jones, opens doors without feeling salesy. It also helps position you as an expert by gathering relevant information.
Tip #2: Sharpen Your Market Expertise
Clients need confidence in uncertain times. Show them you’re the go-to expert by:
Spring isn’t just for cleaning closets and garages — it’s the perfect time to dust off your database and turn it into a revenue-generating machine. 
1. Build or Revisit Your Contact List
2. Segment & Tag Smartly
3. Fill in the Blanks
4. Set Up SmartPlans
5. Turn Tasks into Appointments
If you liked this, hit reply—we’d love to hear your thoughts!
Never underestimate the importance of small steps. Success is built on consistent daily actions.
Which insight resonates most with you? Hit reply and let us know!
