October 2025 • Chandler, AZ

The 2025 ALC Clinic, hosted by the Keller Williams Southwest Region, brought together top agents and leadership from across Arizona and Nevada for a powerful day of learning, collaboration, and strategic planning.

Held in Chandler, Arizona, the event welcomed over 200 agents and leaders from Market Centers throughout the Southwest Region. With a packed room and high energy throughout the day, attendees came ready to learn, share, and lead together.

Instructor Spotlight

The clinic was led by Georgia Alpizar, who delivered impactful training focused on leadership, growth, and how ALC members can continue to elevate their Market Centers and communities. Her insights and real-world experience resonated strongly with both seasoned leaders and emerging voices in the room.

What Is the Keller Williams ALC?

The Agent Leadership Council (ALC) is a cornerstone of the Keller Williams model. Comprised of the top agents in each Market Center, the ALC serves as a leadership body that collaborates with local leadership to guide growth, productivity, culture, and decision-making.

ALC Clinics provide a space for these leaders to sharpen their skills, exchange best practices, and align on strategies that support agents and Market Centers alike.

Collaboration & Masterminding for 2026

A key highlight of the day was the opportunity for agents to mastermind together, sharing ideas, challenges, and strategies as they look ahead to 2026. These collaborative conversations reinforced the strength of the Keller Williams culture and the power of agents learning from agents.

Moving Forward Together

Events like the ALC Clinic reflect the Keller Williams commitment to leadership development, collaboration, and agent-driven growth. The Southwest Region looks forward to continuing to host opportunities that bring agents and leaders together to grow stronger—together.

About Keller Williams Southwest Region

The Keller Williams Southwest Region supports Market Centers and agents across Arizona and Nevada, offering education, leadership development, and culture-driven events designed to help real estate professionals build businesses worth owning and lives worth living.

Hello SW Region Leaders and Associates,

When’s the last time you Googled yourself? 
Or asked ChatGPT to tell you what it knows about you? (Careful… it might spill the tea! )

Here’s the deal: your online presence is working for you 24/7 — but only if it’s accurate and up to date. We’ve found that many agents have outdated info floating around, and some even have profiles sending clients to generic links that lead to… nowhere.

That means missed calls. Missed leads. Missed closings. 

 Your mission: Audit your online presence this week!

Here’s your checklist to keep clients finding YOU — not someone else:

• Phone number (still yours, right?)
• Email address
• Primary website
• Social media links

Places to check (and double-check):

• Your KW Marketing Profile (foundation for Command & your KW site)
• KW website
• Facebook + Facebook Business Page
• LinkedIn
• Instagram
• X (formerly Twitter)
• Homes.com
• Zillow
• Realtor.com
• Google Business Page

 Pro Tip: Even if you think you don’t have a profile somewhere — search your name + “real estate” in Google. You may find pages you didn’t know existed.

The longer you wait to clean up and update your info, the more future business you could be losing.

So grab your coffee , block 30 minutes , and make sure your clients can find you — fast.

 Your future closings will thank you. 

Hello SW Region Leaders and Associates,
The right tax strategy is a business growth strategy. You’ve worked hard to build a thriving real estate business—don’t leave money on the table come tax season.

Many agents miss out on legitimate deductions simply because no one ever gave them a clear, real-estate-specific list of what can be written off. That ends today.

We’ve created a downloadable Write-Off Checklist for Real Estate Agents, inspired by Alchemy of Money, so you can easily track expenses and save more of what you earn.

 Bonus: Smart Year-End Moves to Cut Your 2025 Tax Bill 

(These aren’t write-offs—they’re power moves!)

 Prepay Expenses – Pay for software, rent, or coaching before Dec 31 to lock in deductions now.

 Review Your Mileage Log – Make sure every showing, closing, and inspection is tracked (apps like MileIQ help!).

 Upgrade Your Tech Stack – A new phone, laptop, or camera = business tools that also reduce your tax bill.

 Invest in Professional Services – Strengthen your bookkeeping or get tax strategy support before year-end.

Disclaimer

 This information is for educational purposes only and does not constitute financial or tax advice. Please consult your accountant or tax preparer for guidance specific to your business.

Hello SW Region Leaders and Associates,

One small shift in the way you speak about a home can completely change how your clients connect with it.

$500K agents sell the house.
$2M agents sell the outcome. 

Your language matters. The way you describe a home creates an emotional connection — and that’s what truly moves clients.

See the examples in the graphics below.

Takeaway:
Clients aren’t just buying square footage — they’re buying a life.

 Try practicing this shift in your next client conversation and notice the difference it makes.

If you liked this tip, hit reply — we’d love to hear your thoughts! 

Credit: Inspired by Kara Moll on IG

How to Be the Only Realtor AI Recommends
(Before Your Competition Figures It Out)

Hello SW Region Leaders & Associates,
If you think you’re still marketing to humans first, you’re already two steps behind.

 AI search engines are running the show: ChatGPT, Perplexity, and now even Google’s AI results.

They’re deciding who shows up, who gets recommended, and who gets forgotten.

 If you’re not popping up when your future client types “best Realtor near me,” then someone else is.
 And they’re getting your listings.

Let’s make sure that never happens again.

 What Is AI Search?

It’s not Google 2.0. It’s a whole new way people are finding info (and that includes real estate agents).

AI search doesn’t give you a list of links anymore. It gives full-blown answers, recommends businesses, and suggests agents based on what it knows about them.

 If AI doesn’t know you, it’s recommending someone else.

 This isn’t coming soon. It’s happening NOW.

 Realtors Who Ignore AI Search Engines Are In For A Rude Awakening!

If you want:
 More listings
 More inbound calls
 More “I found you online” leads
 Less cold-calling and begging for business

…you have no choice. You must show up in AI searches.

It’s not about being “good enough.”
It’s about being the only name AI knows to recommend.

 5 Steps to Get on AI’s Radar

 Daily Content = Daily Clients in the AI Era

The agents winning in the AI era post like real people, not robots. Daily content can include:

• Local market updates
• Quick tips for buyers and sellers
• Short how-to posts

 Pro Tip: Every time a client asks you a question this week, turn it into a blog post. AI will index it, summarize it, and start treating you like the expert you are.

 Be Seen, Be Heard, Be Ranked

Video isn’t optional anymore. It’s mandatory, across ALL platforms!

AI reads your captions, listens to your words, and ranks you higher if you’re consistent.

 Pro Tip: Use an AI-powered video editor like the Captions App so your videos are fully readable. Silent videos = invisible to AI.

 Traditional SEO is Dead

Keyword stuffing is dead. AI is smarter than that.

 What works now:

• Long-tail & local keywords that sound real (“first-time buyer in Orlando”)
• Linking to legit sources (gov’t stats, trusted sites)
• Speaking with confidence like the authority you are

 Pro Tip: Rewrite your bio like you’re answering:
“Why should AI bet on YOU instead of anyone else?”

 Feed AI Your Story

If AI doesn’t have clear, credible data about you, then it’s skipping right past you.

Here’s how to fix that:

• Upload blogs and bios to sites that train AI (Bing directly impacts ChatGPT Search)
• Set up automations to push your newest listings + reviews to AI platforms
• Create your own branded AI chatbot (yes—you can literally have a bot selling you 24/7)

AI Trusts What People Trust

Credibility is everything now. AI boosts names it sees quoted, shared, and cited.

 Ways to build trust:

• Get quoted in the local news
• Be a guest on podcasts
• Swap backlinks with trusted local businesses (photographers, lenders, stagers)

 Pro Tip: Even 3–5 solid citations can rocket you up in AI’s “trusted recommendations.”

The Bottom Line: You’re Either Discoverable or Disposable

In 2025, being invisible to AI = being invisible to clients.

 The choice is simple: Be discoverable or be disposable.

 If you liked this, hit reply—we’d love to hear your thoughts!

Your Regional Leadership Team kicked off Train the Presenter with Zach Younger in Scottsdale, AZ. This 2-day course gave agents the tools to become more confident and impactful trainers through hands-on exercises, group work, and live feedback. From mastering KWU standards to delivering powerful presentations, participants walked away equipped to lead and inspire at the highest level.

Hello SW Region Leaders & Associates,

We’re excited to share a free Zestimate Explainer Guide from Krys Benyamein — designed to help agents spark conversations and capture more leads.

This quick guide walks you through:
 What Zestimates actually get right
 Where they completely miss the mark
 How homeowners can truly understand their home’s value — by talking to a real agent

To make implementation simple, we’ve also included:
 A ready-to-post social media carousel
 Suggested caption text
 An email template you can send directly to your list

 Download everything here:

Zestimate Guide
Social Carousel
Email & Caption

P.S. If you find this resource valuable, just hit Reply — we’d love to hear your feedback! 

Hello SW Region Leaders & Associates,

Exciting news! Keller Williams agents now have FREE access to Google Gemini Pro AI, the latest and most advanced AI assistant from Google — built on Gemini 2.5.

 What is Gemini Pro?
Google’s powerful AI assistant offers lightning-fast responses and advanced tools integrated across Google Workspace apps like Docs, Gmail, and Sheets. It supports long documents and multimodal inputs like text, images, and PDFs — perfect for busy real estate professionals.

 Why It Matters for KW Agents:
With your @kw.com Google Workspace account, you get immediate access—no extra logins required. Gemini Pro helps you:

• Create compelling listing descriptions
• Build showing schedules
• Generate market reports
• Write client emails and social media posts
• Get instant marketing ideas

 What Gemini Pro Unlocks:

• Seamless integration with Google Workspace
• Real-time help inside Docs, Gmail, and Sheets
• Priority response speed for faster results
• Advanced AI tools for code, PDF, and image analysis
• FREE for all KW agents with Workspace accounts

 How to Use It Now:

• Visit gemini.google.com
• Log in using your @kw.com email
• Start typing prompts for any real estate-related task
• Or open a Google Doc and click the Gemini + button to get started

BONUS TIP: Upload PDFs, images, and spreadsheets directly to analyze client presentations, comps, and more!

Important:
We don’t know how long this Pro version will be free, so take advantage of it today and start boosting your business with AI-powered assistance!

If you have questions or need help accessing Gemini Pro, feel free to reply to this email or reach out to your Regional Tech Trainers.