A Coaching Tip from Your Region!
Hey Southwest Region!
Most agents who learn about the ZMA strategy say they’ll try it “sometime.”
Amy didn’t.
She sent 10 messages that same day.
Within minutes, the conversations started rolling in.
Real Example in Action
Here’s how to do it today:
Step 1: Pull 10 to 25 contacts
SOI, past clients, sphere, sellers. Anyone with a phone number or address.
Step 2: Pull their home value
Use Zillow. Look up their address. Capture the current estimate and the equity shift since purchase.
Step 3: Send the message immediately
Personalize it with their address and numbers. No overthinking. No delay.
This is the rule that changes everything:
Send it from your personal phone or personal email.
Not your CRM. Not automation. Not “later.”
Real message. Real person. Real opportunity.
You don’t need a bigger list.
You don’t need a new system.
You need to start with 10 texts today.
Credit: Inspired by Jimmy Mackin, real estate marketing strategist.
A Coaching Tip from Your Region!
Hey Southwest Region!
Build Your Visibility: Be Seen to Be Chosen
Most agents are not struggling because of skill. They are struggling because they are not consistently seen. If people do not recognize your name or associate you with real estate, you may not be top-of-mind when opportunities come up.
The agents who stay visible are often the ones who stay top-of-mind when business opportunities arise.
- Own Your Neighborhood List
- Create a list of 50 to 100 homeowners in one area and start consistent outreach. Familiarity builds trust over time.
- Google Presence Check
- Search your name online and review what clients see. Clean up and align your profiles so you look credible and easy to contact.
- Top-of-Mind Text Strategy
- Send 5 to 10 simple, non-sales texts daily to check in or connect. Small touches keep you present without feeling transactional.
- Branded Daily Habit
- Choose one daily activity that keeps your name in front of others. Consistency builds recognition over time.
- Personal Brand Touchpoint
- Reach out to 5 people daily with something personal. Real relationships create long-term business opportunities.
The agents who stay visible are often the ones who stay top-of-mind when business opportunities arise.
Credit: Rich Rector’s Weekly Insights.
A Coaching Tip from Your Region!
Hey Southwest Region!
Many agents overlook one of the simplest marketing tools they already have: their Instagram bio.
One common mistake is failing to clearly show experience or results. Consumers often make quick decisions based on the credibility signals they see in just seconds.
If you have years in the business, say it. If you have strong production, show it. Either way, make it easy for clients to understand why they should trust you.
Instead of generic phrases like “Top Producer” or “Real Estate Agent,” consider adding specific, clear positioning such as:
- Helping families move for 12+ years
- 300+ homes sold
- Trusted local expert in your market
Creative Ways to Highlight Your Experience
Instead of saying “licensed for 17 years,” make it more engaging and memorable.
Kristen phrased it perfectly in her bio:
“Making real estate fun for 17+ years.”
It feels much stronger and more personal than simply saying “licensed for 17 years.”
Here are a few more creative examples you can use or customize:
- Helping people move for 12 years (and still love it)
- 15 years of keys, contracts, and caffeine
- Turning houses into homes for 10 years
- 17+ years in real estate and still explaining what escrow means
- Selling homes since flip phones were a thing (15 years)
The goal is not perfection. The goal is to make your experience clear, memorable, and relatable.
If You Don’t Have Years, Flaunt Your Wins
If you do not have years of experience yet, highlight your results instead.
Focus on measurable results that show your value, such as:
- 300+ homes sold
- Helping 200+ families move with confidence
- Closing 40+ transactions each year
- Trusted local expert in your market
This is another way to showcase your experience, not through years, but through results.
Take a look at how Marie Lee from Tennessee highlights this in her IG bio:
Even small updates can shift perception. Clients are more likely to choose the agent who communicates experience and results clearly.
Your bio is not just a label. It is a first impression.
Small tweaks create big impact.
Review your Instagram bio today and make sure it reflects the value you bring.
Credit: The Broke Agent, BAM