Hello SW Region Leaders and Associates,

Here’s your coaching reminder as we head into the end of the month.

Today’s Conversations Create February Closings

If your January conversations slow down, your February income will too. Closings don’t come from hope. They come from work done 45 to 60 days earlier.

All conversion lives in today’s conversations.

Here’s what to say to buyers right now:

“Rates have shifted again and while still at historical lows, the real change isn’t the number. It’s the timing. You’re not competing with the buyers you’ll be competing with in 60 days. In 60 days, the issue won’t be rates. It’ll be demand. Multiple offers, tighter negotiations, less leverage. Right now, you have the advantage. Later, you’re in the crowd.”

Your role as an agent is to help buyers take action before competition increases, not navigate challenges once the market tightens.

Lean into the conversations today and set yourself up for a strong February.

If you liked this tip, hit reply. We would love to hear your thoughts! 

Inspired by Byron Lazine

Hello SW Region Leaders and Associates,

This week’s coaching tip comes with a simple tool you can use right away.

The BOLD Pivot Memory Jogger is a guided checklist that helps you identify people you already know but may not yet have in your database. It walks you through everyday relationships, personal connections, service providers, and community contacts to spark ideas and uncover missed opportunities.

Here’s how to put it into action this week:

1. Set a 15-minute timer.
2. Work through the questions and write down every name that comes to mind.
3. Don’t overthink it. Just get the names on paper.
4. Add these contacts directly into KW Command (Command Contacts) so you can begin intentional follow-up immediately.

This simple exercise can quickly add dozens of meaningful contacts to your database in one sitting.

Block 15 minutes on your calendar, download the resource, and take action this week. Small actions done consistently lead to stronger databases and stronger businesses.