Hello SW Region Leaders and Associates,
The right tax strategy is a business growth strategy. You’ve worked hard to build a thriving real estate business—don’t leave money on the table come tax season.

Many agents miss out on legitimate deductions simply because no one ever gave them a clear, real-estate-specific list of what can be written off. That ends today.

We’ve created a downloadable Write-Off Checklist for Real Estate Agents, inspired by Alchemy of Money, so you can easily track expenses and save more of what you earn.

 Bonus: Smart Year-End Moves to Cut Your 2025 Tax Bill 

(These aren’t write-offs—they’re power moves!)

Prepay Expenses – Pay for software, rent, or coaching before Dec 31 to lock in deductions now.

Review Your Mileage Log – Make sure every showing, closing, and inspection is tracked (apps like MileIQ help!).

Upgrade Your Tech Stack – A new phone, laptop, or camera = business tools that also reduce your tax bill.

Invest in Professional Services – Strengthen your bookkeeping or get tax strategy support before year-end.

Disclaimer

This information is for educational purposes only and does not constitute financial or tax advice. Please consult your accountant or tax preparer for guidance specific to your business.

Hello SW Region Leaders and Associates,

One small shift in the way you speak about a home can completely change how your clients connect with it.

$500K agents sell the house.
$2M agents sell the outcome. 

Your language matters. The way you describe a home creates an emotional connection — and that’s what truly moves clients.

See the examples in the graphics below.

Takeaway:
Clients aren’t just buying square footage — they’re buying a life.

Try practicing this shift in your next client conversation and notice the difference it makes.

If you liked this tip, hit reply — we’d love to hear your thoughts! 

Credit: Inspired by Kara Moll on IG

How to Be the Only Realtor AI Recommends
(Before Your Competition Figures It Out)

Hello SW Region Leaders & Associates,
If you think you’re still marketing to humans first, you’re already two steps behind.

AI search engines are running the show: ChatGPT, Perplexity, and now even Google’s AI results.

They’re deciding who shows up, who gets recommended, and who gets forgotten.

If you’re not popping up when your future client types “best Realtor near me,” then someone else is.
And they’re getting your listings.

Let’s make sure that never happens again.

What Is AI Search?

It’s not Google 2.0. It’s a whole new way people are finding info (and that includes real estate agents).

AI search doesn’t give you a list of links anymore. It gives full-blown answers, recommends businesses, and suggests agents based on what it knows about them.

If AI doesn’t know you, it’s recommending someone else.

This isn’t coming soon. It’s happening NOW.

Realtors Who Ignore AI Search Engines Are In For A Rude Awakening!

If you want:
More listings
More inbound calls
More “I found you online” leads
Less cold-calling and begging for business

…you have no choice. You must show up in AI searches.

It’s not about being “good enough.”
It’s about being the only name AI knows to recommend.

5 Steps to Get on AI’s Radar

 Daily Content = Daily Clients in the AI Era

The agents winning in the AI era post like real people, not robots. Daily content can include:

• Local market updates
• Quick tips for buyers and sellers
• Short how-to posts

 Pro Tip: Every time a client asks you a question this week, turn it into a blog post. AI will index it, summarize it, and start treating you like the expert you are.

Be Seen, Be Heard, Be Ranked

Video isn’t optional anymore. It’s mandatory, across ALL platforms!

AI reads your captions, listens to your words, and ranks you higher if you’re consistent.

Pro Tip: Use an AI-powered video editor like the Captions App so your videos are fully readable. Silent videos = invisible to AI.

Traditional SEO is Dead

Keyword stuffing is dead. AI is smarter than that.

What works now:

• Long-tail & local keywords that sound real (“first-time buyer in Orlando”)
• Linking to legit sources (gov’t stats, trusted sites)
• Speaking with confidence like the authority you are

Pro Tip: Rewrite your bio like you’re answering:
“Why should AI bet on YOU instead of anyone else?”

Feed AI Your Story

If AI doesn’t have clear, credible data about you, then it’s skipping right past you.

Here’s how to fix that:

• Upload blogs and bios to sites that train AI (Bing directly impacts ChatGPT Search)
• Set up automations to push your newest listings + reviews to AI platforms
• Create your own branded AI chatbot (yes—you can literally have a bot selling you 24/7)

AI Trusts What People Trust

Credibility is everything now. AI boosts names it sees quoted, shared, and cited.

Ways to build trust:

• Get quoted in the local news
• Be a guest on podcasts
• Swap backlinks with trusted local businesses (photographers, lenders, stagers)

Pro Tip: Even 3–5 solid citations can rocket you up in AI’s “trusted recommendations.”

The Bottom Line: You’re Either Discoverable or Disposable

In 2025, being invisible to AI = being invisible to clients.

The choice is simple: Be discoverable or be disposable.

If you liked this, hit reply—we’d love to hear your thoughts!

Hello SW Region Leaders & Associates,

We’re excited to share a free Zestimate Explainer Guide from Krys Benyamein — designed to help agents spark conversations and capture more leads.

This quick guide walks you through:
What Zestimates actually get right
Where they completely miss the mark
How homeowners can truly understand their home’s value — by talking to a real agent

To make implementation simple, we’ve also included:
A ready-to-post social media carousel
Suggested caption text
An email template you can send directly to your list

Download everything here:

Zestimate Guide
Social Carousel
Email & Caption

P.S. If you find this resource valuable, just hit Reply — we’d love to hear your feedback! 

Hello SW Region Leaders & Associates,

Exciting news! Keller Williams agents now have FREE access to Google Gemini Pro AI, the latest and most advanced AI assistant from Google — built on Gemini 2.5.

What is Gemini Pro?
Google’s powerful AI assistant offers lightning-fast responses and advanced tools integrated across Google Workspace apps like Docs, Gmail, and Sheets. It supports long documents and multimodal inputs like text, images, and PDFs — perfect for busy real estate professionals.

Why It Matters for KW Agents:
With your @kw.com Google Workspace account, you get immediate access—no extra logins required. Gemini Pro helps you:

• Create compelling listing descriptions
• Build showing schedules
• Generate market reports
• Write client emails and social media posts
• Get instant marketing ideas

What Gemini Pro Unlocks:

• Seamless integration with Google Workspace
• Real-time help inside Docs, Gmail, and Sheets
• Priority response speed for faster results
• Advanced AI tools for code, PDF, and image analysis
• FREE for all KW agents with Workspace accounts

How to Use It Now:

• Visit gemini.google.com
• Log in using your @kw.com email
• Start typing prompts for any real estate-related task
• Or open a Google Doc and click the Gemini + button to get started

BONUS TIP: Upload PDFs, images, and spreadsheets directly to analyze client presentations, comps, and more!

Important:
We don’t know how long this Pro version will be free, so take advantage of it today and start boosting your business with AI-powered assistance!

If you have questions or need help accessing Gemini Pro, feel free to reply to this email or reach out to your Regional Tech Trainers.

Accelerate Your Growth: Interview a Millionaire

Hello SW Region Leaders and Associates,

Are you interested in accelerating your growth to reach your goals faster?
Excellent! We’re now going to discuss a way to do just that and to get you even more inspired.

A proven way to expand your mind, and to think bigger, is to talk to and be around more people who have achieved a level of success that you admire and may inspire you—people that you view as more successful in business than you, such as a millionaire (or even a billionaire if you really want to be bold!).

The great news is they can be in any business or industry, and what is amazing is how much you can learn from them, and how willing they are to share their secrets with you when you are willing to just ask.

Here’s the process to get started:

 1. Call the successful person you would like to talk with and ask them if you could schedule a time to meet to ask them some questions about how they became so successful. You could mention that you admire what they’ve done and you feel that what you would learn from them would help you to grow personally and professionally in your business.

 2. Be prepared with your questions when you call to schedule a time to speak with them, because it’s possible that since you actually reached them, they may have 20–30 minutes to speak with you right then and might offer that option. As you already know, successful people often like to get things done, rather than put them off, which provides you with that possibility. Be prepared!

 3.  If you have difficulty identifying a successful person to speak with, ask your Team Leader, Operating Partner, Regional Director, a fellow associate, or anyone else you know who they know that’s successful that you can contact to speak with. Get their permission when they give you their contact information to be able to mention that they referred them to you.

Here is a list of suggested questions to ask:

What do you do for a living? How did you get started in this business?
What have been your biggest challenges getting to where you are today?
What process did you use to overcome your challenges along the way to create your success?
What one word would you use to describe yourself that you believe has contributed the most to your success? What makes you say that?
What is the most important thing in your life? What’s important about that? When did you first realize this? How has this influenced your life decisions?
What would you say is your greatest fear? What do you think makes it that way?
What has been your greatest accomplishment thus far in life? What makes it significant to you? What did you do? How did that make you feel?
What advice would you give to someone like me if your intention is to help them be more successful in their business and in their life?
If there was something you feel you would have done differently in your business or life, what would that be? What makes you feel that way?
What gives you the most satisfaction in life? What makes it so satisfying?
Who are the 3 people in your life who have had the most impact on who you are today? What is it about them that causes you to feel that way? How have they influenced who you are and what you have done in your life?
What is the name of the best book you’ve ever read? What makes it the best book? What way did it influence your life?
Do you have any last thoughts you would like to share with me that we haven’t discussed?

Thank you for being so generous with your time today. I really appreciate your time and want you to know this has been extremely insightful. I promise I will pay it forward when someone asks me for my input and assistance in the future.

*Special thanks to MAPS Coaching for this impactful tip.

If you liked this, hit reply—we’d love to hear your thoughts!

Hello SW Region Leaders and Associates,

If you’re looking to build a real estate business that is both scalable and sustainable, listings should be at the heart of your strategy.

Listings are one of the most efficient ways to generate income, grow your brand, and serve more clients—without sacrificing your time. While working with buyers has its benefits, a listing-focused business gives you more leverage and opportunity to grow.

Here are four compelling reasons to prioritize working with sellers:

Rookie Real Estate Agent, p. 178

1. Marketing Opportunities
Every listing is a marketing opportunity for both the property and your business. When you list a home, your name goes on the yard sign, in the online listings, on direct mail, and across directional signs. Hosting an open house creates even more exposure. Whether it’s door hangers, flyers, or just your contact info on the MLS, each piece of listing activity puts your brand in front of more people.

2. More Business
Listings naturally generate more business. With increased visibility comes increased reach—and that means leads. Many of those leads will be buyers who haven’t committed to an agent yet. Plus, 39% of sellers go on to use the same agent for their next home purchase. More listings means more opportunities, more referrals, and a faster-growing database.

3. More Income for Your Output
Buyers often require more time-intensive support—showings, appointments, back-and-forth communication. Sellers, on the other hand, allow you to scale. A solo agent might only manage 4–5 active buyers at once, but many successful agents can handle 10, 20, or even more listings simultaneously. That’s leverage—and more income potential for every hour you work.

4. Pricing Power & Market Knowledge
Listing agents stay ahead of the market. You’re the first to know about new inventory, shifts in pricing trends, and buyer demand. This front-line experience not only sharpens your expertise—it builds your reputation. Whether you’re helping sellers or advising buyers, clients turn to you as the expert when they want to understand the market.

Focusing on listings helps you build a business that works for you—giving you the freedom, income, and reputation you’re striving for in real estate.

Source: KellerINK Blog – Benefits of Working with Sellers; Rookie Real Estate Agent, p. 178

Hello SW Region Leaders and Associates, SmartPlans Are Your Secret Weapon — If You Use Them Right!Let’s get real — most agents don’t have a consistent system for staying in touch with their database. And when that happens, you’re leaving repeat business, referrals, and new opportunities on the table.In study after study, clients say they would work with their agent again, but they never heard from them after the deal closed.We’re here to change that.  Enter SmartPlans — not just a tool, but a leverage system to build stronger relationships and grow your pipeline. Here’s how top agents are using SmartPlans today: Stay Top of Mind With Your Sphere Set up SmartPlans for birthdays, home anniversaries, holiday greetings, and check-ins. These small, automated touches keep relationships warm and referrals flowing — no extra time required. Automate Your Lead Follow-Up When you get a lead — whether it’s from an open house, Facebook ad, or landing page — speed to lead is everything. SmartPlans let you follow up instantly and consistently. Pro tip: You can even set it up so the SmartPlan launches automatically the moment a lead hits your database. No manual assigning, no missed opportunities. Never Miss a Follow-Up Again SmartPlans don’t just send emails and texts — they schedule calls and tasks for you too. You’ll know exactly who to reach out to and when, without second-guessing your next move. Personalize Your Plans Make SmartPlans work your way. Customize your messages, your timing, and your calls to action to match your voice and audience — whether you work with investors, first-time buyers, or downsizers. SmartPlans = Better Conversations + More Closings You don’t need more leads — you need better follow-up. SmartPlans give you a system that works while you’re working. Want to take action now?Review your database this weekTag every lead based on source or client typeAssign SmartPlans to new contacts right away (automate when you can!)If you’re not sure where to start, or you want help picking the right SmartPlan for your business — reach out to us. Let’s work smarter, not just harder.

Hello SW Region Leaders and Associates,

 SmartPlans Are Your Secret Weapon — If You Use Them Right!

Let’s get real — most agents don’t have a consistent system for staying in touch with their database. And when that happens, you’re leaving repeat business, referrals, and new opportunities on the table.

In study after study, clients say they would work with their agent again, but they never heard from them after the deal closed.

We’re here to change that.

 Enter SmartPlans — not just a tool, but a leverage system to build stronger relationships and grow your pipeline.

Here’s how top agents are using SmartPlans today:

 Stay Top of Mind With Your Sphere
Set up SmartPlans for birthdays, home anniversaries, holiday greetings, and check-ins. These small, automated touches keep relationships warm and referrals flowing — no extra time required.

 Automate Your Lead Follow-Up
When you get a lead — whether it’s from an open house, Facebook ad, or landing page — speed to lead is everything. SmartPlans let you follow up instantly and consistently.
 Pro tip: You can even set it up so the SmartPlan launches automatically the moment a lead hits your database. No manual assigning, no missed opportunities.

 Never Miss a Follow-Up Again
SmartPlans don’t just send emails and texts — they schedule calls and tasks for you too. You’ll know exactly who to reach out to and when, without second-guessing your next move.

 Personalize Your Plans
Make SmartPlans work your way. Customize your messages, your timing, and your calls to action to match your voice and audience — whether you work with investors, first-time buyers, or downsizers.

SmartPlans = Better Conversations + More Closings

You don’t need more leads — you need better follow-up. SmartPlans give you a system that works while you’re working.

 Want to take action now?

• Review your database this week
• Tag every lead based on source or client type
• Assign SmartPlans to new contacts right away (automate when you can!)

If you’re not sure where to start, or you want help picking the right SmartPlan for your business — reach out to us.

Let’s work smarter, not just harder.

 If you liked this, hit reply—we’d love to hear your thoughts!

Hello SW Region Leaders and Associates,

Let’s be real—staying consistent on Instagram can be tough when you don’t know what to post. That’s why we’re sharing this FREE content plan to help you show up and stand out on social without the stress.

 The 30-Day Instagram Reels Challenge
Created by Tessabella Jelten and BAM, this challenge includes:

 30 real estate-specific Reel ideas
 A content plan that’s easy to follow
 Post prompts that work for Instagram and Facebook

Every idea is crafted to help you:
 Showcase your local expertise
 Build trust with your audience
 Turn viewers into potential leads

This resource is perfect if you’re looking to gain momentum heading into July—without spending hours wondering what to post.

 Download the full PDF guide here:
 30-Day Reels Challenge PDF

 Or view it online:
 nowbam.com/30-days-of-instagram-reels-for-real-estate-agents

Let this guide spark your next month of content—so you can show up consistently, confidently, and on-brand.

 If you liked this, hit reply—we’d love to hear your thoughts!