Hey Southwest Region!

Most agents who learn about the ZMA strategy say they’ll try it “sometime.”

Amy didn’t.

She sent 10 messages that same day.

Within minutes, the conversations started rolling in.

 Real Example in Action

Here’s how to do it today:

Step 1: Pull 10 to 25 contacts
SOI, past clients, sphere, sellers. Anyone with a phone number or address.

Step 2: Pull their home value
Use Zillow. Look up their address. Capture the current estimate and the equity shift since purchase.

Step 3: Send the message immediately
Personalize it with their address and numbers. No overthinking. No delay.

This is the rule that changes everything:

Send it from your personal phone or personal email.

Not your CRM. Not automation. Not “later.”

Real message. Real person. Real opportunity.

You don’t need a bigger list.
You don’t need a new system.
You need to start with 10 texts today.

Credit: Inspired by Jimmy Mackin, real estate marketing strategist.