Hello SW Region Leaders and Associates,

As we close out the month, here’s a powerful coaching insight to carry into June:

“A great agent doesn’t just open doors—they open minds to possibility.”

Many potential homebuyers—especially renters and first-timers—don’t realize how achievable homeownership can be. That’s where you come in.

Here’s a valuable resource to support those important conversations:

 MGIC Consumer Calculators

Help your clients crunch the numbers and explore their buying power with tools that are:

• Simple and first-time-buyer friendly
• Realistic—mortgage insurance is included in the estimates
• Mobile-friendly and accessible in English and Spanish

Featured Tool: Buy Now vs. Wait Calculator

Show renters and first-time buyers the potential cost of waiting—and why buying now could be the smarter financial move.

Use this tool to start meaningful conversations and guide your clients toward confident, informed decisions.

Explore the Calculators Here

Now that you have this information,

What will you do with it?!

Superstars!

There’s still time to end the year STRONG!

Questions for you:

Have you looked at your GPS lately?

What hard truth about your business have you been avoiding?

What does the data in your business tell you right now? (We are spending alot of time on this with our agents!)

Are you adapting to reality or resisting it?

What’s one reality-based action you can take TODAY that will improve your business and your finances?

“You’re a lot closer to changing your life than you think. You’re one more meeting, one more relationship, one more decision, one more action, or one more thought from leading the life you deserve.” – Ed Mylett

Rooting for you,

Hello SW Region Leaders and Associates,

Tagging isn’t just about labeling people as buyers or sellers. It’s about organizing your database so you can build better relationships, market more effectively, and leverage SmartPlans with precision.

 What Makes a Great Tag?

• Think Beyond the Basics: Use tags to capture personal details—interests, careers, life stages, or client behavior.
  • Examples: “Investor” • “Dog Owner” • “VIP” • “Holiday Card” • “AZ Sports Fan”
• Shorter Is Better: Instead of long phrases like “Loan Buyer from New York,” break it into:
  •  “Buyer” • “Loan” • “Out of State”
• Custom Tags = Custom Service: Make your clients feel known. Tags can help you match people for referrals, events, or personalized touches.

 Why It Matters:

• Filter SmartPlans & Marketing:
  Send messages that matter. Don’t blast your database—target it with value.
• Organize with Purpose:
  Group contacts into categories like “Vendors,” “Referral Partners,” “Open House Attendees,” or “Luxury Buyers.”
• Keep It Clean:
  Too many tags? It gets messy fast. Review your tags quarterly. Be consistent with naming—avoid duplicates like “VIP” and “V.I.P.”

 Weekly Challenge:
Pick 25 people in your Command database and ask:

• Do they have the right tags?
• Can I segment them better?
• What do I know about them that I haven’t captured yet?

Smart tagging = smart marketing = better results.

 Take Action Today!
Start tagging your database smarter, and watch how it transforms your connections, marketing, and results. Let’s get to work and make every interaction count!

 If you liked this, hit reply—we’d love to hear your thoughts!

Hello SW Region Leaders and Associates,

Join us in celebrating these 10 outstanding Market Centers in the Southwest Region for leading the charge in growth and setting the bar for excellence!

Your leadership, commitment, and focus are creating a ripple effect—driving results not just in your own offices, but across our entire region.

Let’s keep growing—stronger, smarter, and together.