Hey Southwest Region!

In the Southwest Region, we host quarterly Reverse BOLD 100 events to connect with our agents, gather real-time feedback, and gain insight into what you want and need most to grow your business. This is something you can easily implement in your own business on a monthly, quarterly, or annual basis, and it has the potential to create a major spike in your database growth.

What is a Reverse BOLD 100?
Reverse BOLD 100 is a Keller Williams MAPS Coaching lead generation strategy where agents run a contest, like a giveaway, to prompt potential clients to call them, aiming for 100 inbound conversations in one day to rapidly build their database. It reverses traditional outbound cold-calling by giving prospects a reason to reach out.

Why is it called “Reverse”?
Instead of agents doing traditional outbound prospecting, you create a reason for people to call you. It flips the script on lead generation.

Why This Works

• Builds your database fast
• Creates urgency and excitement
• Generates real conversations, not random dials
• Helps agents gain confidence through momentum
• Turns marketing into lead generation instantly

Implementation Is the Secret Sauce
The idea is always the easy part. Implementation is always the hardest part. That’s why your Regional Operations Manager has created a simple guide on how to do your own Reverse BOLD 100 in your business.

We Want to See What You Create
We would love to see what you come up with throughout the year as you change the way traditional lead generation is done, touching 100 or more leads through a single Reverse BOLD 100 event.