Coaching Moment

A Coaching Tip from Your Region!

by admin

How to Be the Only Realtor AI Recommends
(Before Your Competition Figures It Out)

Hello SW Region Leaders & Associates,
If you think you’re still marketing to humans first, you’re already two steps behind.

🤖 AI search engines are running the show: ChatGPT, Perplexity, and now even Google’s AI results.

They’re deciding who shows up, who gets recommended, and who gets forgotten.

❌ If you’re not popping up when your future client types “best Realtor near me,” then someone else is.
✅ And they’re getting your listings.

Let’s make sure that never happens again.

🔎 What Is AI Search?

It’s not Google 2.0. It’s a whole new way people are finding info (and that includes real estate agents).

AI search doesn’t give you a list of links anymore. It gives full-blown answers, recommends businesses, and suggests agents based on what it knows about them.

👉 If AI doesn’t know you, it’s recommending someone else.

⚡ This isn’t coming soon. It’s happening NOW.

🚨 Realtors Who Ignore AI Search Engines Are In For A Rude Awakening!

If you want:
📈 More listings
📞 More inbound calls
🌐 More “I found you online” leads
🙅 Less cold-calling and begging for business

…you have no choice. You must show up in AI searches.

It’s not about being “good enough.”
It’s about being the only name AI knows to recommend.

🛠️ 5 Steps to Get on AI’s Radar

1️⃣

 Daily Content = Daily Clients in the AI Era

The agents winning in the AI era post like real people, not robots. Daily content can include:

  • Local market updates
  • Quick tips for buyers and sellers
  • Short how-to posts

👉 Pro Tip: Every time a client asks you a question this week, turn it into a blog post. AI will index it, summarize it, and start treating you like the expert you are.

2️⃣

 Be Seen, Be Heard, Be Ranked

Video isn’t optional anymore. It’s mandatory, across ALL platforms!

AI reads your captions, listens to your words, and ranks you higher if you’re consistent.

👉 Pro Tip: Use an AI-powered video editor like the Captions App so your videos are fully readable. Silent videos = invisible to AI.

3️⃣

 Traditional SEO is Dead

Keyword stuffing is dead. AI is smarter than that.

✅ What works now:

  • Long-tail & local keywords that sound real (“first-time buyer in Orlando”)
  • Linking to legit sources (gov’t stats, trusted sites)
  • Speaking with confidence like the authority you are

👉 Pro Tip: Rewrite your bio like you’re answering:
“Why should AI bet on YOU instead of anyone else?”

4️⃣

 Feed AI Your Story

If AI doesn’t have clear, credible data about you, then it’s skipping right past you.

Here’s how to fix that:

  • Upload blogs and bios to sites that train AI (Bing directly impacts ChatGPT Search)
  • Set up automations to push your newest listings + reviews to AI platforms
  • Create your own branded AI chatbot (yes—you can literally have a bot selling you 24/7)
5️⃣

AI Trusts What People Trust

Credibility is everything now. AI boosts names it sees quoted, shared, and cited.

✅ Ways to build trust:

  • Get quoted in the local news
  • Be a guest on podcasts
  • Swap backlinks with trusted local businesses (photographers, lenders, stagers)

👉 Pro Tip: Even 3–5 solid citations can rocket you up in AI’s “trusted recommendations.”

The Bottom Line: You’re Either Discoverable or Disposable

In 2025, being invisible to AI = being invisible to clients.

🚀 The choice is simple: Be discoverable or be disposable.

😊 If you liked this, hit reply—we’d love to hear your thoughts!