Hello SW Region Leaders and Associates,

Michaelann, your Regional Director, had a coaching call today with one of her MAPS Coaches, Kara Moll, and reviewed some powerful strategies for success in today’s real estate market. She’s thrilled to share these tips with you!

 Tip #1: Focus on Conversations, Not Transactions
The market may ebb and flow, but building relationships is timeless. Start meaningful conversations by asking:

• “What’s important to you about real estate this year?” This approach, inspired by author Phil M. Jones, opens doors without feeling salesy. It also helps position you as an expert by gathering relevant information.

 Tip #2: Sharpen Your Market Expertise

Clients need confidence in uncertain times. Show them you’re the go-to expert by:

• Regularly sharing localized market trends (e.g., interest rates, inventory levels).
• Identifying hidden opportunities, like underpriced listings or creative financing solutions.

 Tip #3: Master Follow-Up with Value

Success lies in persistence. Stay top of mind by adding value with every touchpoint:

• Share a quick market update via email or text.
• Offer a helpful resource, like a guide to preparing a home for sale or tips for buying in today’s market.

Consistency builds trust and keeps you at the forefront when clients are ready to act.