Hello SW Region Leaders & Associates,

This week’s coaching tip is inspired by an example shared by Byron Lazine and focuses on a small shift that can completely change your conversations with sellers and prospects.

Stop Defaulting to “I’m Just Following Up”

Instead of using “just following up” as your opener, shift your approach to be more intentional and value-driven.

Here’s an example of what to say when calling an expired:

“I don’t know if you’ve seen this, but nationally, single-family inventory just went net negative. We’re seeing that same trend here locally. Sellers on the market right now have more leverage than when your home was listed before.

If that leverage could get you closer to your number, would it make sense to go back on the market in the next 30 days?”

This Week’s Challenge

Before your next follow-up call, text, or email, replace “I’m just following up” with the three-step formula above and see how the conversation changes.